Rasheed Samite

Designing things you can't stop viewing.

Over twelve years designing brands and products.

  1. 00 What I do

    Every part of the process.

    Over twelve years across agencies, in-house teams, startups and Fortune 500 companies. Strategy, design and, these days, the build itself. One person end to end, so nothing gets lost in a handoff.

  2. 01

    Brand

    Four relaunches, four brands growing in year one.

    • Brand strategy
    • Identity & voice
    • Art direction
    • Campaigns
  3. 02

    Product & UX

    Booking flows that convert in a falling market.

    • UI/UX
    • Design systems
    • Product strategy
    • Photo & video
  4. 03

    Shipping with AI

    Seven production apps last year, built solo.

    • Claude Code
    • Codex
    • Multi-agent workflows
    • iOS · macOS · web
  5. 04

    Internal tools

    Software that replaced manual work at my company.

    • Operations platforms
    • CRM & billing
    • Headless platforms
    • QR & NFC inventory
  6. 05

    Growth

    Looking good is the baseline. What matters is the result.

    • Performance marketing
    • Paid ads
    • Conversion
    • SEO
  7. 06

    Creative leadership

    Turning a room full of opinions into one clear direction.

    • Team leadership
    • Agency direction
    • New business
    • Bilingual EN/ES

Design, AI and product launches. Here's the work behind it.

07 Selected work

RasheedOnline

Ask me about the work.

    Suggested0 / 7 seen

    Branding Mastery + Shipping Speed

    1. 01 / 04 Branding Mastery

      I bring a premium, distinctive visual direction that makes your brand stand out.

    2. 02 / 04 Shipping Speed

      With AI, I don't hand off designs. I build them in code, and make things far more ambitious than before.

    3. 03 / 04 Branding Mastery

      I build scalable design systems that keep your brand consistent.

    4. 04 / 04 Shipping Speed

      A designer who loves working with sales, dev and SEO teams.

    06 Experience

    Twelve years, role by role.

    1. 2022 – Now

      Creative Director

      Scandinavian Travel · Remote

      Brand, product and digital for a group of eight brands. Four relaunches, all four growing in their first year.

    2. 2021 – 2022

      Creative Director

      Appetite Creative · Madrid

      Led a nine-person team for clients in Spain, the UK and Dubai. €220K+ in new business in the first year.

    3. 2019 – 2020

      National Marketing Director

      Keller Williams · Marbella

      Marketing training for 12 franchisees across Spain. Designed a new market center from the ground up.

    4. 2018 – 2019

      Marketing Director

      Goda · Marbella

      Rebuilt the sales and inventory systems, with 45% fewer stock discrepancies. PR, campaigns and runway shows.

    5. 2015 – 2017

      Lead Digital Designer

      Real Estate Arts · New York

      Brand identities and campaigns for developers and brokers across the U.S. Led a team of four designers.

    6. 2014 – 2015

      Senior Visual Designer

      DIRECTV · New York

      Campaign microsites for TV series and products. UI and UX refinements on the iOS app.

    Education

    • Brand Strategy, Master's programBranzai / Masterbrand
    • BrandingSchool of Visual Arts, New York
    • Brand ManagementUniversity of East Anglia

    Certificates of completion

    • Claude Code in ActionAnthropic, 2026
    • AI Fluency for EducatorsAnthropic, 2026

    Fast. Independent. Slightly obsessed.

    Warning: highly addictive designer.

    Side effects may include faster launches, sharper brands and an inbox full of ideas. Hard to resist. Harder to replace.

    heyrasheed@gmail.comLinkedIn